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Na La's Quilt Shop in Fountain recently participated in an event known as Shop Hop 2012. This is the third year Na La's has been involved. If you're looking for an example of effective, real social network marketing that can make a lasting impact on you customers, this is something worth looking into.
Shop Hop is an Annual Event among seven quilt shops along the Front Range. from Castle Rock to Pueblo, up to Woodland Park and throughout Colorado Springs. This years theme was "Games People Play".
Shop hops in general, are held all over the country and are very popular in the quilting community. A group of shops come together and plan a theme. They pick a fabric line and each shop comes up with a block to represent their shop incorporating the fabric line that all agree on. Shops then trade blocks between each other so each has a block from all of the other participating shops. Then, each shop puts together a project using all the shops Blocks. (Are you confused yet?) Each shop will come up with something completely unique to their shop.
The goal of the "Hoppers" is to visit each Shop during the 3-day event. They have a passport that they have stamped at each shop. If they visit all stores in the hop, they turn in the passport to be entered into a prize drawing at the end.
You can purchase each shops block at each individual store as well as each stores finishing kit (instructions). So, If you finish all stores, You now have 7 + ideas of how to use 1 fabric line.
It is a fun event that quilters plan for and look forward to. Groups of quilters travel together. Each shop has demo's as well as games and prizes. Shop owners try to go all out with decorations and costumes.
This year's event was cut short a bit, due to the Waldo Canyon fire, But, Na La's reports that the attendance and enthusiasm of their customers was awesome. There are future plans for a state-wide Shop Hop.
The shop hop campaign enables people with a common interest to come together in a fun, informative atmosphere where they can shop, connect with old friends, make new ones and share ideas, and it's an experience they're likely to tell others about. What more could you ask for in a social marketing campaign?
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Buckley Homesteading Supply is now open at 1501 W. Colorado Avenue in Colorado Springs. Owners Allison and Ed Buckley offer all kinds of products for the do-it-yourself'er, from cooking utensils, books and spices to poultry feed, meat grinders and jerky making machines.
Their hours are from 9am to 6pm, Tuesday through Sunday. You can reach them at 719-358-8510.
Is there a new business in your Colorado Springs or Fountain area neighborhood? Let us know at This email address is being protected from spambots. You need JavaScript enabled to view it..
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Press Release'
KRCC Concerts, A Music Company Inc. and Bristol Brewery present the sixth annual Blues Under the Bridge music festival, 218 W. Colorado Avenue, Colorado Springs, on Saturday, July 21, 2012. Gates will open at 1:30pm and music starts at 2:00pm. Tickets are $25 in advance for KRCC members (available only at the station, 912 N. Weber, Colorado Springs), $30 advance for the general public and $35 for everyone the day of the festival. Children ages 10 and under are free. For the first time in the event’s history there will be a VIP ticket offered for $91.50, (only 100 tickets will be sold) and includes 'Prime Viewing Area" with chairs (you do not need to bring a chair), festival tee shirt, festival beer mug (includes two Bristol Beers), Whole Foods VIP tapas menu (includes three tapas) delivered right to your seat, wait staff to deliver all drinks to you (you don’t have to wait in line) and unlimited bottled water from Whole Foods. The odd ticket price is reflective of KRCC’s location on the radio; 91.5. Tickets are available at the KRCC studios, 912 N. Weber, Colorado Springs; www.ticketweb.com and at all Independent Records and Tapes locations.
Started in 2007 as a small community event, Blues Under the Bridge has grown into one of the major music festivals in Colorado. There are many factors leading to the popularity of the event such as; always providing a top notch musical line up, reasonable ticket prices and great food vendors. But when it comes to location, location, location, Blues Under the Bridge has the other festivals beat! Fans get to set up their lawn chairs in the shade under the Colorado Avenue Bridge. There is no chance of rain spoiling the festivities either!
Read more: Blues Under the Bridge to Rock Colorado Springs for the sixth year
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Press Release (Merit Media Relations)
Colorado Springs based Chromatic Technologies Inc. (CTI), the specialized inks company whose innovative offerings are seen on consumer products around the world, has made a lasting impression on the high-quality liqueur from Tuaca. The bottle’s lion, a classic brand image for Tuaca, was redesigned as a thermochromic feature for the label on the limited-edition bottle.The ‘Perfect Chill’ bottle has met with exciting consumer response since introduction in 2011, and has been showcased on Tuaca’s “Drinks & Ink 2012: A Celebration of Tattoo and Cocktail Artistry” tours with world-famous tattoo artist Corey Miller of television’s “LA Ink.” Miller created the custom design that adorns the Perfect Chill bottle, which was printed by Eurostampa of Italy at its North American facility in Cincinnati. The unique design of the lion shifts from a silver color at room temperature to a stunning, vivid blue when chilled to 8° C. (46.4° F.), when the product is at peak serving for consumers. The ‘tattoo’ - - using the thermochromic inks supplied by CTI - - is printed on a label which adorns the bottle.
“Tuaca makes mention of their 500-year history beginning as a legendary liqueur created for Lorenzo de Medici—ruler of Florence and visionary benefactor of renaissance art and architecture,” explained CTI’s Melanie Edwards, manager of strategic sales initiatives. “Tuaca’s introduction to the U.S. dates back to WWII, when American servicemen brought the recipe home. Since that time, Tuaca’s presence continues to grow in the market and we are, of course, thrilled to play a role in their Perfect Chill campaign.”
CTI’s ‘thermochromic’ process uses cold-activated ink technology to convey messaging, be it an indication of cold temperatures or an extension of the product’s brand. CTI’s technology also provides for the reverse process, wherein hot beverages will display a signal on the package or label.
CTI’s thermochromic inks are applied in diverse markets such as security and anti-counterfeiting, food and beverage packaging and many other types of consumer packaging. Another CTI capability, photochromic ink (ink color changes due to exposure to UV light from the sun) is largely used in the textile market, but is seeing an increase in demand for consumer packaging. CTI’s inks fulfill five main functions for packaging: (1) brand message enhancement, (2) on-package promotion, (3) emotional connection with consumers, (4) safety and function and (5) interactivity.
CTI’s innovations can be found on products from such diverse companies as Anheuser-Busch, Coca-Cola Canada, Coors, Hallmark, Monster Energy, Mountain Dew and Pizza Hut.
“While CTI’s expertise is on display worldwide on major brands, the company was recently honored in its home state as a “2012 Colorado Company to Watch” by the Edward Lowe Foundation. The award salutes companies which have clearly expanded beyond their start-up phase and developed valuable products and services, created quality jobs, enriched communities and created new industries throughout the state. CTI can be found at www.ctiinks.com.
Eurostampa is a family-owned company with over 45 years of experience, providing high-quality, high-value labels using the most updated technologies available in the market. Eurostampa offers PSL and wet glue application and personalized special needs. For further information, please visit www.eurostampa.com or by phone to the sales department at 513-821-2275 or by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it..
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Press Release (Daily Planet Public Relations) - The Cave of the Winds, forced to close by the Waldo Canyon Fire, received permission from fire authorities Monday re-open to visitors for the first time in more than a week.
“We want to invite everyone to come up to join in celebrating our reopening,” Cave of the Winds General Manager Grant Carey said. “Since the fire is no longer any danger to us, this whole Fourth of July holiday week will be our official summer season kick-off.”
The attraction, which opened its doors more than 130 years ago, was for a time threatened by the blaze.
Flames sprang up in a section of Williams Canyon below Cave of the Winds and there were fears they might cross onto the property. “We got very lucky,” Carey said. “The buildings are fine, as well as all the scenery in Williams Canyon below our pavilion.
“Everything is just as we left it and we are ready for business, thanks to the heroic efforts of our brave firefighters. The firefighters here just did a fantastic job and we can’t thank them enough.”