- Category: Opinion
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From the Easy Street Marketing blog
I was talking with a customer about business cards the other day and she happened to mention an arrangement she had with a local restaurant. I thought it was a great way for both her and the restaurant to address their needs very effectively without any big cash outlays by either party and asked if I could share it here. This exact model may not work for everyone, but it’s a great example of how cooperative thinking, outside the box can lead to greater efficiencies and help everyone involved leverage their marketing budgets. (Did I work enough buzz words in there?)
Becky Hume is a certified colorist by Color Me A Season and has a background in TV makeup for live talent for PBS in Tucson, Showtime Comedy Network as well as for national commercials. She’s also designed and created costuming and makeup for local productions while living in Tucson during the late 1980's and early 1990's.
These days, Colorado Springs is her home and she’s still in the business of helping woman look and feel good through her business, Spa By Candlelight, which features products from BeautiControl and PartyLite. Her business relies heavily on direct sales and word of mouth. Building a customer base in these types of businesses often means exhibiting at events and expos and going to one on one or group appointments. While these can be effective forms of marketing, they can also be costly and don’t always reach the right demographic. What if there were another tool in the arsenal?
Meanwhile, at a nearby Applebees, a manager wants to offer some kind of customer appreciation perk. Giveaways and contests can also break a budget and don’t always have the desired, long lasting effect. What if there were another way?
Well, Becky and the folks at the Southside Applebees, 4001 W. Northern Ave in Pueblo, came up with an arrangement that suits both their needs, as well as the women who show up for Ladies’ Night on Wednesdays.
Applebees invited Becky to greet the ladies and offer them a free “mini spa” treatment/demo. The luxurious pampering includes a demonstration of Becky’s mobile day spa products from BeautiControl® with “instant manicure” hand treatments and sweet chocolate candy. An assortment of the beauty treatments and products are also on display and offered at a special price throughout the event. Ladies can also book free personalized spas and win door prizes during the evening.
There are no fees on either end of the agreement. It’s just one hand washing the other. It’s a good example of what a little imagination and cooperation can do to promote efficiency, effective marketing and customer retention.
- Category: Opinion
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It seems the more government funding we apply to education, the worse it gets. Government tries to regulate and inform the public on nutrition and the population keeps getting less healthy. Recently we've spent more tax dollars on "green energy" companies that go bankrupt. There are those who believe that our elected officials and government bureaucrats actually conspire to destroy the things they claim to support. In some cases, maybe that's true. But for the most part, the system itself creates failure by its very nature.
- Category: Opinion
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After watching the movie "In Time" which depicts a future world where the currency is time, it occurred to me that it's not really a futuristic concept. Time is already the essence of our currency, even if it's not immediately evident. In fact, the best yardstick with which to measure the value of anything, including actual paper currency, is the time standard.
What do you need money for? Housing? You could learn to build a house, gather and process the materials and make your own. What? That would take years, maybe decades. It's much more efficient and practical to pay someone else to do it. Same can be said for finding and processing your own food, clothes, toys. Money buys you time. You spent time doing something else in return for money, then exchanged the money for someone else's time.