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By Ed Duffy

You've been to all the right seminars. You know all the great lines. You've been schooled in all the best selling techniques. But, you're still not reaching your goals. You're very busy, but not as productive as you'd like to be. The problem may be more in your state of mind and the atmosphere you create than in your knowledge of sales techniques. Maybe it's time to work on your emotional intelligence.

Emotional Intelligence is a growing field of study that examines how and why our conscious, logical decision making process differs from our often unconscious emotional triggers that can lead to a mindset and decision making that can hinder the accomplishment of a desired result.

This book is not an in-depth study of emotional intelligence, but rather a guide to its application in the field of sales. Author, Colleen Stanley, founder and President of SalesLeadership, Inc,, based in Denver, Colorado, offers techniques for recognizing when your emotional triggers have been set off, as well as recognizing them in your prospects. She provides concrete examples of how awareness of these triggers and how to deal with them can make your meetings much more productive in developing relationships, trust and ultimately increasing your success in sales. She also provides examples of how not being aware of emotional intelligence principals can lead to missed opportunities.

'Emotional Intelligence for Sales Success' is a resource for sales professionals as well as for sales team leaders. It provides points on what to look for and apply in hiring and in training sales staff that can lead to higher retention levels, productivity and job satisfaction.

Colleen Stanley is the founder and president of SalesLeadership, Inc.  She is a monthly columnist for Business Journals across the country, author of ‘Growing Great Sales Teams’ and co-author of ‘Motivational Selling'. For more information on Colleen Stanley and her work visit:

To download a free chapter of Emotional Intelligence for Sales Success or to purchase the book visit: