By Ed Duffy
Small Busiiness Saturday is an annual promotion started by American Express to promote small businesses as well as use of the American Express cards.
This year, November 24th will mark the third year of the program.
How it works: Card members must register their cards at shopsmall.com, during the registration period (this year's started Nov 18th and registrations are limited). Corporate and prepaid cards are not eligible and online purchases don't qualify.
If the card member then spends at least $25 in a single transaction at a qualifying small merchant, they'll get a $25 statement credit on their Amex account within the next 8 weeks.
The promotion resulted in 100 million qualified transactions last year, and given buzz on the social pages and AMEX making free marketing materials available to merchants, this year is likely to be even bigger.
It really is a smart promotion on the part of AMEX. They get crowd sourced marketing. They generate goodwill buy supporting small shops at no cost to the shop owner, card holders get to support a local business at little or no cost to themselves and AMEX gets a surge in transactions on their cards. Well done, I must say.
For more details on the program, visit AmericanExpress.com/shopsmallinfo