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Press Release (City of Colorado Springs)

 

On behalf of the City of Colorado Springs and the Olympic City USA Task Force, please see the below statement.

 

The blue frame in Garden of the Gods Park was conceived by the marketing advisors on the Olympic City USA Taskforce as an effective way to drive millions of views of our Park by harnessing the power of social media. Based on successes in other cities, the task force put this forward with enthusiasm for sharing one of our most popular attractions worldwide. Our observations since the frame was installed confirmed the task force was correct in assessing its appeal to tourists.

 

However, we recognize that while one of our goals is driving tourism, the concept focused too heavily on visitors, and was not well-received by local residents who feel a great deal of ownership of the Park. That viewpoint is extremely important.

 

Olympic City USA is meant to be a unifying concept, and one that was created to enhance – rather than divide - our civic pride. We have received some very thoughtful citizen comments asking for its relocation and we thank those citizens who took the time for constructive communication. In recognition of public sentiment, we are in the process of removing the frame from its current location.

 

While the initial execution was flawed, we are excited about the opportunity to eventually relocate the frame to a spot where it can meet its original objectives and become an amenity for both our visitors and our local residents to enjoy.