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Consumers lost nearly $100,000 in deposits and payments to Innovative RAC in 2016.
Press Release (

Better Business Bureau of Southern Colorado (BBB) has completed an investigation of a Southern Colorado company, Innovative RAC, a home improvement company, which also goes by Innovative Roofing and Construction.
The company has an address of 755 East Highway 105, #105, Monument, CO 80132, and a phone number of 719-213-1942. The listed principal for Innovative RAC is Jeffery Masias, who has also opened businesses under the names of Innovative Exteriors LLC, Busy Beaver Construction and JM Fencing and Landscaping.
BBB warns that this is NOT an accredited business. On May 2, 2016, this company's accreditation in BBB was revoked by BBB’s Board of Directors due to unresolved complaints, failure to maintain required licensing, and failure to provide BBB with all information required to evaluate compliance with BBB standards.
Further, on December 21, 2016, the Pikes Peak Regional Building Department’s Board of Review voted to revoke Jeffery Masias’ license based on the recommendation of the licensing committee’s motion from December 14, 2016. Such a license is required in Colorado Springs, El Paso County, Colorado, for businesses offering home improvement services.
BBB has processed and closed 17 complaints against Innovative RAC in the past 36 months, seven of which were processed and closed in the last 12 months. As BBB does not publish complaints until they are closed, the 17 complaints may not be all-encompassing of the complaints received by BBB of Southern Colorado. Consumers reported a total of nearly $100,000 in lost deposits and payments in 2016 to Innovative RAC.

For consumers seeking services or products, BBB advises consumers to use BBB’s website or call its offices to find an accredited business that has a recordable history of providing a specific type of service or product.

“BBB pro-actively identifies marketplace practices that are deceptive, misleading, unethical or should be called into question,” said Jonathan Liebert, CEO and executive director of Better Business Bureau of Southern Colorado.

 “When a company fails to follow good business practices, we investigate them before informing the public. We hope this will help consumers be aware of substandard business practices, so they can take action to protect themselves.”

Click on this link to read the BBB Business Review of Innovative RAC:


Since August of 1980, Better Business Bureau of Southern Colorado has helped consumers find businesses, brands, and charities they can trust. It serves 25 counties throughout Southern Colorado.

BBB of Southern Colorado sets standards for marketplace trust – to create a community of trustworthy businesses and charities – by encouraging and supporting best practices, educating consumers and businesses, celebrating business role models, and calling out and addressing substandard marketplace behavior.

BBB of Southern Colorado houses nearly 40,000 business profiles on companies in the region. In 2016, it received 2,660 complaints and had 1.67 million page views on its website. All company and charity reports are available for free online.

For more information, visit BBB of Southern Colorado, follow us on Twitter, or like us on Facebook.