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Jackson Automotive of Fountain, Colorado recently informed their customers of a new web service they’ve enabled at OwnerAutoSite.com. The service allows Jackson’s customers to register at the site for free and then have access to a complete history of their car’s repairs and maintenance at Jackson Automotive.

Customers can also receive email reminders when it’s time for regular maintenance and view videos that explain and show the customer what they can do to prolong the life and enhance the performance of their own vehicle. They can also request service appointments online and even enter a description of the problem so that the mechanic can hit the ground running when they get there.

Increasing available information and enabling more effective and convenient communication are sure fire ways to improve your customers’ experience. Happy customers are repeat customers and serial referrers. This isn’t exactly break-through technology, but it’s a good idea and seems to present a great value proposition to the shop as well as its customers.